Tag Archives: Sport

The Olympic Experience of a Lifetime

The UK had been preparing to host the Olympics after it won the bid on 6th July, 2005.

Seven years later, the city had been spruced up to handle visitors from all over the world. People of different nationalities came to one place to support their team and to have a good time.

At the right place at the right time

I was working for the Olympic Broadcasting Service (OBS) that is the official broadcaster of the Olympic Games. I applied for this job in February 2011 to work in July 2012. The competition was tough. My job description was to deliver the Olympics information to the rest of the world on a strict deadline.

This was indeed a privilege to be a part of the largest sporting event in the world in the centre of all the action. My venue was the North Greenwich Arena also known as the O2 Arena. The sports assigned to me were Artistic Gymnastics and Basketball Finals. Working behind the scenes, the atmosphere was exhilarating.

The Victory Ceremonies was my favourite part of the Olympics. The medal winners are presented with the medal and bouquet of flowers while the song “Chariots of fire” is being played in the background. Once the medals are presented, the national flags of the three countries are hoisted and the national anthem of the country winning the gold medal is played. The nationalism displayed was incredible

The benefits

My media accreditation gave me access to most venues. London is a very expensive city and travel costs are very high. My special Olympics Oyster card allowed me to free travel across London.

Working with the OBS gave me the opportunity to work and interact with broadcasters from all over the world. Each day was different. Everyday hundreds of journalists would walk through our Broadcast Information Office (BIO) doors asking for information on matches, player statistics, results, filming the game, press conferences and interviewing athletes. I was truly in a multicultural environment

As an employee of the official broadcaster, I was at the centre of all the activity, in the broadcast tribunes, mixed zone and the media centre. I got a very good view of the field of play. I was spotted on television channels in different parts of the world.

I knew nothing about both the games that were assigned to me but within no time, I became an expert in the field.

The Challenges

There were just too many people in London during the Olympics. The tube lines were packed. I had to go through airport like security check on every single day that I worked.

Journalists can be very bothersome and abusive. Working for the official broadcaster meant getting abused in different languages and putting the pesky journalists in their place whenever needed. But at the end of the day, we understand that they are doing their job, as they are answerable to their channels.

The memorabilia

I got to keep two sets of my uniform consisting of beige trousers, green polo t-shirt, green cap, blue jacket, blue backpack and a blue trolley bag.

Every participating country and most media companies have their own pins and badges that they give away. These are prices possessions among the volunteers and employees. It was almost like a competition of who could get the maximum number of pins and badges. These badges can be exchanged. I managed to collect about 20 of them.

After the Olympics

The 17 days that I worked for the Olympics has been the most memorable experience of my life and has been my best job so far. This is one event in my life that I will never forget. I met fantastic people. I made friends for life. I am so grateful for this opportunity and I hope to be a part of future Olympic Games.

I made the game and the game made me.

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Filed under International, Media and Journalism, Olympics, Sports, UK

The Draconian Olympic Act

The Olympic symbol is one of the most recognisable symbols in the world. Is it so easy to use?

The London Olympic Games and Paralympic Games Act 2006, restricts the use of words associated with the 2012 Olympic Games and Paralympic Games in London.

These words include 2012, Twenty twelve, Two thousand and twelve in conjunction with medals, London, sponsors, summer, games, gold, silver and bronze in combination except by those who are official sponsors of the games.

Businesses who are not official sponsors of the Games cannot use any marks that could suggest the Olympics. These include words with “Olympi—” prefixes, the interlocking rings symbol and the Olympic motto “Citius, Altius, Fortius.”

The action taken

The act also allows the Games’ authorities to enter private residences and may use “reasonable force” to remove the infringing material whether commercial or non-commercial use.

The person guilty shall be fined an amount not exceeding £20,000

Used to combat ambush marketing

The draconian measures to protect the trademark are used to prevent ambush marketing. Ambush marketing enables brand owners who are not official sponsors of the Games to be associated with the Games.

During the 1996 Summer Olympics in USA, Nike bought billboard space around the venues and constructed a Nike Village near the athletes’ village. Nike went to the extent of distributing Nike flags, ‘ambushing’ Reebok, the official sponsor. Nike was immediately asked to take down their banners and the village but by then the damage was already done. Television audiences were asked to recall the names of official sponsors. 22% cited Nike while only 16% cited the official sponsors, Reebok.

During the 2008 Beijing Olympics, several countries were tuned into the Opening Ceremonies. Olympic gymnast Li Ning lit the torch. Li Ning owns a shoe company with the same name and is a direct rival of Adidas in China. Adias was an official Olympic sponsor. The irony though was that Li Ning was wearing Adidas clothing during the ceremony.

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Filed under Law, Olympics, Sports