UK mums to be paid to breastfeed

New mums are being offered up to £200 in shopping vouchers in a bid to promote breastfeeding.

 A pilot scheme

An initial amount of £120 in shopping vouchers will be doled out if babies are fed naturally until they are six weeks old. Mothers will receive an additional £80 in shopping vouchers if they continue to breastfeed until their babies reach six months.

Researchers at the University of Sheffield are collaborating with experts in infant feeding research at the University of Dundee and health economics at Brunel University. The study is called Nourishing Start for Health that is being funded by the National Prevention Research Initiative.

The trial will involve 130 mothers in South Yorkshire and Derbyshire where breastfeeding is low. If this is successful, the scheme will later be rolled out to the rest of England.

Verification

There is no way to verify that babies are indeed being breastfed. However, mothers participating in this scheme have to fill in a form and the form has to be signed by midwives and health visitors to confirm that the baby has been breastfed.

The vouchers are meant to be used at high street shops and supermarkets. There is no system in place that would ensure that mothers don’t misuse the vouchers to buy alcohol and cigarettes.

Benefits of breastfeeding

Dr Clare Relton, principal investigator from the University of Sheffield’s School of Health and Related Research (ScHARR), said: “Babies who are breastfed have fewer health problems such as upset tummies and chest infections, and are less likely to develop diabetes and obesity when they are older,”

For more information on breastfeeding, please click here

Advertisements

4 Comments

Filed under Health, UK

4 responses to “UK mums to be paid to breastfeed

  1. Hey very cool web site!! Man .. Beautiful .. Wonderful .. I’ll bookmark your website and take the feeds additionally?
    I am satisfied to find a lot of helpful information right here
    in the put up, we want work out more techniques on this regard, thanks for sharing.
    . . . . .

  2. I am sure this post has touched all the internet users, its really really pleasant paragraph on building up new webpage.

  3. I think this is one of the most important info for me.
    And i’m glad reading your article. But want to remark on some general things,
    The site style is perfect, the articles is really excellent : D.
    Good job, cheers

  4. Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Cheers

Thanks for taking the time to read my blog and to post your valuable comment.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s