Harry Potter whizzes into Warner Bros. profit pocket

November 19, 2010 was a red-letter day for all Harry Potter fans around the world. The first part of the final book of J. K. Rowling’s Harry Potter and the Deathly Hallows released worldwide on that day. The second part will be released in July this year.

Prior to the release of the film, Harry Potter fans were excited and had been trying high and low to obtain tickets for the worldwide red carpet premier that took place at the Odeon at Leicester Square in London on November 11, 2010

Tickets for the first day first show were also selling fast with advance booking opening three weeks earlier.

Department stores had already started stocking Harry Potter memorabilia like the round-rimmed glasses, witch and wizards robes and hats, broomsticks and Gryffindor neckties which are leaving the shelves quickly. In spite of the all the hype surrounding the Harry Potter series, the film managed to rake in $826m worldwide in less than two months since its release in November 2010.

You can hear the whole package here.


1.     Harry Potter and the Deathly Hallows trailor from the Warner Brothers website:


2.     Harry Potter helps Warner Bros win 2010 box office battle


Disclaimer: This post is a part of an assignment

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